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Wordy and heavy
Accounting can sound less confusing than explained here
boring

Lots of information, but poorly writtenWell, I am sorry to say that this book more than any other has stood out as "exceptionally bad" because of 1) its horrendous, awkward phraseology, and 2) its unnecessarily lengthy explanations of most concepts. Because of these shortcomings, it routinely took me much too long to read even a few pages, and when I was finally finished, I disappointedly discovered that I hadn't even learned that much about international marketing. It's like reading an essay from a student who is just trying to fill up space or impress his professor with length, while compounding his error with poor style.
On the other hand, there is a lot of good information in the text, for which it received a star. There are several charts, black and white pictures, and some supplementary material as well.
a good coverage, but...
Best Overall International Marketing Text

pity they cannot comunicate
Precise, Clear and Helpful
One of the best introductions to the subject

HELPWe were pre-approved for a loan before we started looking for our home by a very helpful mortgage broker referred to us by our Realtor. He has answered all the questions we had to date very professionally. I showed him the book and he said he had read it and he thought there were some helpful hints in it but he said there were some very glaring errors in it, too. Like one of the other revieweres pointed out, the author makes a monster mistake when he states that most all mortgage brokers are real estate agents. That's not at all true. They are required to have a current Department of Real Estate license (mortgage brokers) but they are not automatically real estate agents unless the author meant that they are QUALIFIED to sell real estate. The vast majority of them do not sell any real estate. They make loans on the real estate sold by real estate agents. It sounds confusing but it isn't. The author needs to correct this. He also needs to scale down the contents of his book so that the average borrower can understand it better.
He should also spend a lot more time denouncing many, if not all, of the lenders who advertise on the highways and freeways with their big electronic billboards advertising interest rates that absolutely do not exist. He should devote an entire chapter to this unethical practice which continues. unabated, as I write this review.
I called one of those lenders this afternoon because they offered a rate which was better than my mortgage broker offered. I found out that what they advertised wasn't even close to what they were quoting. The agent there told me the billboards were malfunctioning. I suggested they turn them off, then. His comment was, "we spend too much money on them to turn them off." Robert Irwin, get on this scam now. Do a whole book on it.
Good book for those who want to understand mortgages and r/eThis book is more worthy of people who want to learn more about mortgages and save themselves anywhere from 1000 to 5,000 dollars on average. More if you really dig but this isn't the book for big saves in real estate.
Irwin will take you through all the various steps in
(1) figuring out your credit rating and what you can and cannot get with it;
(2) different types of mortgages and which ones to use;
(3) how to figure out your payment schedule; how to not get in over your head;
(4) the little costs for escrow and banks and other costs; some of which you can have removed;
(5) dealing w/ a broker;
(6) various loans to seek out, including govt ones;
(7) dealing with the seller; and
(8) how to make sure you don't get ripped off.
Overall, this is a great book for the first time investor or someone who wants a home and wants to save a few thousand dollars (or more). Not worth your time, as it's too complicated, for those who want to spend little time learning about it.
A must have!

Don't botherI can't comment on how this course might serve as a refresher since I'd have to finish learning and then forget Spanish before I could comment on its merits as a refresher course. :)
Too fast for basic!
Pretty good

Paperback is not the same as hardcover
Good Intro to International Economics
GREAT BOOK

easy to read but disappointingIt is clear that the authors were infatuated with the so-called "new economy," and the book suffers a lot as a result. Using it as a primer is tiring, as you have to separate the essentials of marketing from the e-commerce cheerleading.
The publisher's website does have quizzes to test on the material, which I like, but overall, I was still somewhat disappointed.
Easy to read, but a little disappointingHowever, I was somewhat disenchanted with the content which reaches for a "futuristic" flavor and misses something in the process. In my opinion, the book concentrates too heavily on .com companies (some of which are now bankrupt and defunct) and gives an overall rah-rah treatment towards e-commerce. Anecdotes abound and are used as filler in the main text, instead of informational sidebars. Every chapter is introduced with another website URL emblazoned across the top of the page in a putrid yellow color.
Thankfully, the authors did include a paragraph or two dissuading the reader from using SPAM (unsolicited email marketing), but it was a footnote in an otherwise verbose volume. I was somewhat offended that from the context of those paragraphs, and an anecdote about one company's 12% response rate (versus 1% for direct mail) which is misleading and would probably leave marketing students thinking that spam was effective.
For what I purchased the book for, it accomplishes the goals, albeit in a verbose manner.
Great Introduction to the future of marketing!

Not this time!
Competent, kind of dullMuch of this book narrowly reads the available diplomatic materials and often reads as a paraphrase of rather inconclusive discussions between the Americans, the French and the British on such questions as Algeria, trying to revamp NATO to increase French power (unsuccessfully), and the question of a French nuclear deterrent. Wall does have an important new thesis: in contrast to the hagiography around De Gaulle, he argues that the president did not in fact plan in 1958 to eventually give Algeria independence, but in fact wanted to keep it as French as possible. Unfortunately for the reader, the book is more than half over by the time he encounters this. The thesis is interesting and is certainly plausible; De Gaulle did appear to wish to cover Algeria in new euphemisms for dependence. And if true, it would mean that De Gaulle prolonged the war with worse results than if the government had stared down the military rebels in 1958. Still it is not definitive, since De Gaulle spoke different things to different people. Wall's verdict on De Gaulle's foreign policy is largely negative, since he achieved very little. Wall does make the interesting comment that by concentrating on the prestige item of nuclear weapons, De Gaulle failed to modernize conventional forces which would have made France more effective in a post cold-war Europe. One problem with this book is that Wall is somewhat repetitive. Another, and more serious problem, is that one learns relatively little about the partner in America's negotiations. The contrast with Walter Lafeber's The Clash on Japan, or Piero Gleijeses' Shattered Hope on Guatemala, or Neil Sheehan's A Bright Shining Lie on Vietnam is striking. There is some interesting information on France; there is much less, however on Algeria itself.
Was de Gaulle as arrogant as he appeared?

Silly
re-imagining our past
Above average "new age" stuff

Puke! This book is awful! :-(I needed this book for a governmental accounting course in college and when my bookstore wouldn't buy it back from me I wept tears. Luckily, my governmental accounting professor was really good otherwise there is no way I would have learned anything from this course. If you can possibly find some other book or maybe a newer edition would be better. The only somewhat helpful thing about this book was the City of Smithville project (CD-ROM) but even that had problems. It had a lot of technical difficulties and if you messed up an entry you pretty much had to start the project all over again. If you are doing City of Smithville, beware!
Excellent reference for government professionals
The first five chapters (220 pages) provide a review of what accounting is, the accounting information system, the income statement and the balance sheet. Most of the what is written here is either too basic or will be later found in the remaining chapters of the book. These pages could be easily removed without sacrificing the remaining contents and the understanding of accounting.
Later chapters, however, are also wordy and take too much time explaining concepts that could readily be understood in a couple of lines. You end up getting tired of reading the same thing again and again.
In the end, we have to pay the price for so many pages. With 1300 + pages this book is the heaviest one I have ever carried around. Many people in my class have to use a wheeled backpack. I sometimes can't understand the fascination of editors in the US for such heavy books. If you go to Europe, Asia, and South America, books are usually thinner and much, much lighter.
I would recommend the book to be offered in a CD Rom (or e text) format. Carriyng my laptop around makes more sense than carrying the book.